Food fashion’s impact on the development of new products is undeniable, with the latest food trends such as veganism, free-from and anti-sugar impacting almost every company in the food industry.
A raised level of health awareness and the search for solutions to the obesity problem has led the big hitters in the industry to revolutionize their new product development (NPD). For example, Mars Incorporated have removed 97% of added trans fats from their chocolate products simply to help reduce cholesterol levels.
Dynamics Food can support the evolution of your product
Part of Dynamics Food is ideal for dealing with the intangibles surrounding your NPD including: building a repeatable business process for product development that everyone follows, managing retailer expectations and monitoring your internal resources to deliver the desired end result.
You need a way to manage such a large pool of idea sources and capabilities within Dynamics Food are a brilliant way to manage and centralize your design brief. As not every variant of a design brief is going to be a smash hit, Dynamics Food provides a single, central system to help you log and acknowledge the great ideas whilst formally discarding the bad ones.
With a slick business process, you can confidently set and meet deadlines for different stages of the NPD process and accurately keep the retailer (and/or your management team) informed. For example, you can set interim milestones which will automatically trigger emails to notify you and your team of any upcoming deadlines. With a managed process, you can make sure you have everything you need on time to then move onto the next stage of NPD.
It is vitally important that you manage the feedback you receive in testing on the different variants, so that you can make an informed decision on the product you should go to market with. Again, a single central repository for storing and sharing that feedback, as part of Dynamics Food, is great tool to have in your armory!
Once you have chosen your product, you will need to manage the costs of each variant of the product to ensure you don’t create an overhead that could dent your profit.
From concept to launch
With an approved concept, your business will need to begin the tangible production of the product. Dynamics Food will provide you with real-time accurate cost control to help guide your journey from concept to final production.
Dynamics Food will place you in the strongest position possible to carry out a successful NPD, from initial design brief all the way to product launch. With accurate NPD, post-launch you can bask in the glory of an increased spotlight on your company alongside your boosted company reputation, increased revenue and the generation of new business relationships.
Technology Management help manufacturing, and distribution business transform their processes and operations with Microsoft Dynamics.
Do you want to discover more by talking to us in-person? Register your ticket to the Food & Drink IT Summit at the Ricoh Arena on Tuesday 2nd October! We will be exhibiting on Stand J07 and it would be fantastic to learn more about you and your system.
Dynamics Food is our offer of Microsoft Dynamics 街霸5 Business Central/Dynamics 街霸5 to provide a complete end-to-end ERP software for food companies. To learn more about Dynamics Food, please visit: https://www.tecman.co.uk/food