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Meeting demands for EDI and online ordering…

One of the challenges facing the Consumer Goods industry is time consuming, complex, manual processes for EDI and eCommerce. You need to provide a quick turnaround, whilst also making it easy for your retailers to place an order through every touchpoint.  

Your retailer base is under pressure from increasing customer demands, so when the retailers place their orders with you, they expect to get supply by tomorrow, if not sooner. And as more and more retailers sell through multiple channels, manufacturers are needing to be equipped to process online orders and EDI messages to remain a preferred supplier.    

Due to the competitive nature of the Consumer Goods sector, the public now expect to be able to place orders at a time that’s convenient for them. And that convenience is starting to ripple all the way through to manufacturers, as retailers in turn want to place orders in the evenings and late at night, not just during business opening hours when they are likely to be busy themselves.

This can make keeping on top of your customer service trickier. If a retailer calls you, you need to have their information and their status at your fingertips. You need to be aware of their outstanding orders and which products they typically purchase from you, as well as being able to suggest changes that are beneficial to both you and them.

All these factors point to one thing; needing accurate information at your fingertips.

Having good systems in place means you don’t have to waste time hunting around, looking for the information you need.

Get the right answers, at the right time, all from one system. You need to be able to find the relevant information for a customer, and subsequently, update that information when you agree anything with that customer and that information then needs to be immediately reflected so everybody in your organisation knows about it.

That’s where Dynamics Consumer Goods comes in. It improves customer responsiveness with its integrated Customer Service Desk, so you can take orders over the phone or resolve queries easily. It can help you drive down the cost of EDI with major retailers, wholesalers and suppliers by reducing your transaction costs and improving order accuracy. It can help to drive up sales and remove the need for re-keying data and improving order accuracy. It also enables you to extend your trading hours and be seen as more responsive to your customers’ demands as it allows customers to place orders outside normal working hours.

For more information on getting your internal processes fit for purpose, watch our video .